Steve Jobs's death on October 5, 2011, shook the world. Just over a month after Cook took over as CEO, Jobs passed away at the age of fifty-six, eight years after his initial diagnosis of pancreatic cancer. He had defied all odds and lived for almost a decade with a disease that has a one-year survival rate of 20 percent and a five-year survival rate of just 7 percent. For so long, people had believed that Jobs and Apple were indestructible. Apple was the company that always performed the impossible, whether that was a dramatic turnaround from near bankruptcy to astonishing corporate success in the late 1990s, unparalleled engineering feats with the iPod and iPhone, or the reinvention of the music industry with iTunes. This was all due to Jobs's influence. Apple was considered untouchable and its leader had become a mythological figure. Few people, it seemed, had entertained the . . .